Understanding Headless Commerce

The COVID-19 pandemic triggered a rapid change on consumer’s spending habits. As they adjusted to the new normal, they became more dependent on digital-based platforms for all their daily needs, may it be shopping for clothing and groceries, or just buying food to satisfy their cravings, as these allowed them to have a sense of normalcy amidst the changes the pandemic brought.  This led to a rapid surge in e-commerce transactions, which according to the UN Conference on Trade and Development, should even become the foundation for governments to prioritize national digital readiness for more local businesses to become producers in the digital economy.

Indeed, as consumers increasingly depend on digital transactions, all the more that e-commerce sites need to develop to adapt to the ever-changing needs and demands of the market. To this end, headless commerce was developed.

What is Headless Commerce?

Headless commerce is the separation of an e-commerce application’s front-end and back-end, allowing it to store, manage, and deliver its contents without a front-end delivery layer that would predefine user interface.

Through this, e-commerce brands can release any message to any device by using its architecture to deliver a platform via API, which is not tightly coupled with the back-end. To illustrate, they can relay products, reviews, and payment gateways to kiosk screens, smartwatches, computer screens, and any other similar tools using this platform.

Headless Commerce vs. Traditional Commerce

Traditional commerce platforms give predefined user experience both for customers and administrators, providing little room for customization and personalization as the front-end is tightly coupled with the back-end of the coding infrastructure. On the other hand, headless commerce platforms give room for developers to define user experience according to preference. Since there is no front-end, developers are given the opportunity to control not only the look, but also the overall feel of e-commerce sites. This engages consumers and users more as their experience becomes personalized according to their preferences.

The Benefits of Headless Commerce

  • It allows businesses to go omnichannel

91% of consumers in B2B e-commerce report to have been influenced by word of mouth when making buying decisions. Through headless commerce, businesses will be able to reach their target market from any part of the world by allowing them to propel their content in any device. This is made possible by unifying multiple platforms and consolidating the back-end to connect multiple technologies, from resource planning to marketing.

  • It is flexible and adaptable.

Using a headless commerce approach, developers can make changes to the front-end experience without interrupting the infrastructure and architecture of the back-end, allowing them to make improvements only on certain parts of the system as needed according to user demands without changing its entirety. 

  • It decreases bounce rates.

Since headless commerce platforms allow for a customized user experience, e-commerce sites, from brand distributors to retail providers, can lower their bounce rates as customers become more engaged with their pages, triggering them to explore the site more and make the necessary purchase.

Move Fast With Headless Commerce

Through headless e-commerce, online retailers can make rapid changes to their site without impacting their overall e-commerce logic and quickly release new touchpoints that allow customers to have an updated user experience capable of catering whatever the market is currently serving, both the aspect of technology and trends.