My favorite time of the year is when I launch a new Duende fashion collection. It’s when I get to show off the beautiful designs I’ve been working on for the past 6 months.
Not a lot of you know, but we start designing a collection many months in advance, we start by collecting inspiration, deciding on colors, prints and knits, sourcing and dyeing and knitting the fabrics, designing and sketching, then patternmaking, sewing samples, fittings, some changes, then again fitting and then photographing the collection.
Since in our case, we make almost everything to order, we don’t send out to production like other brands. Then we do some technical work like pricing, website work, social media, some shipping to stores who carry our line around the world and then, only then, I get to launch it and show it to everyone and share it with my amazing devoted customers who get to shop and buy and enjoy my newest creation.
It’s a time when everything I’ve worked for comes together in a beautiful fresh ensemble. I love designing, I love knitwear and knitting. I love yarns and threads and I love experimenting with new materials, patterns, shapes and colors, to bring you a new look but at the same time keeping Duende’s DNA and the best sellers (like the wrap dress, the harem pants and our leggings) in the loop, by redesigning and reintroducing them.
The new collection is a game of proportions. I took a closer look into shapes, oversize vs. tight, long vs. short, chunky vs. delicate. It was interesting to work on it, and I think the variety that came out is pretty awesome, if I may say so myself. With endless options to mix and match items, and get comfy and stylish at the same time, this collection has a classic Duende Fashion look and feel to it, but with a new twist.
What will you find in our new collection?
An oversize chunky hand knitted braided sweater, a puffy playful cropped top, matching sets of a mini skirt and a cap sleeve top, or an oversize tunic and the most comfortable cropped pants, a new take on our harem pants in new fabrics and colors, a wrapped sweater with a new take on our beloved jacquard pattern, with pants to match, two tone (and 2 fabrics) leggings and more. We took a more fashionable turn this season with colors like lime, blue, greys and stone.
All made to order, sizes are XS-XL. You can head on to our “how to measure yourself” post, and send us your measurements and special requests. And sign up to our newsletter for special surprises and exclusive news.
I hope you’ll love it as much as I do!