Celebrating 9 years of Duende I learned to trust my gut feeling


Celebrating 9 years of Duende I learned to trust my gut feeling

Oh my, I’ve gone through such an inspiring journey this year, and I’d love to share it with you, my partners, my listeners.

After 9 years as the designer of Duende, and with over 10 years of practicing yoga, intuition finally raised its shy head and screamed out loud: “I want to design yoga apparel”.

This longtime dream of mine that I’ve kept quiet for so long, has bounced to a dream come true, under the name ripple. Adva is the Hebrew name for ripple, so this really is a baby of mine, providing the support yogis need to balance between motion and nirvana.

Along with design, I continued to teach, after going through tough dilemmas, and decided to continue teaching at Shenkar College of Engineering, Design and Art. I am sincerely grateful for the daily encountering with the future designers and it gives me great satisfaction to contribute to their development as critical and self-exploring professional young adults.

Teaching and managing two brands by my own has also taken its toll. I work hard and sometimes long long, long hours. Thus, I’ve reached a conclusion to give myself more and do only things that make me feel good.

So, along with the hard work and my dedication to it, I also allowed myself to return to my old hobbies and introduce myself to new ones. I came back to my old habit of running along the beautiful coast, I practice more yoga and I also joined a homey ceramics class. This whole new world of different materials and an entirely diverse skill set is delightful, I absolutely love it.

Life continues whether we are in motion or in gazing. I find that any annual vacation that ensures that your mind is far from the business is beneficial for both the spiritual health, and for airing of the work itself. My recent vacation has been that altogether. I felt true freedom, charged myself with new energies and was inspired by my surroundings.


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